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Press Release 101 – A Few Tips For Success

Writing press releases is an important part of getting links and traffic to your website, AND telling people about your product or service.  While there are many avenues for issuing a press release, it’s suggested you subscribe to someone like PRWeb (one of my favorites) as their distribution is good and their postings last (longevity

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Hospitality: Guest Based Need Congruity – Are You Meeting It?

I cannot stress the importance of guest-based need congruity in hotel website marketing campaigns.  I’ve seen too many hotel websites that do nothing but brag about how great they are, but what message do they convey to a potential guest?  What is the specific call to action on your hotel website, and does it follow

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Here Comes Yelp!

Published on April 19th, 2011 by in Editorial

Yelp on SEOFORCEO.Com: Don’t know what Yelp is? Do  you own a business? Then you’d better hop on over to Yelp.com and check out your business listing pronto to see what others are saying.  Yelp is the hip urban local business listing site that’s increasing in popularity as I write this short memo.   Twenty-five

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Search Optimized Marketing Plan: Social Media, Branding and More

SEOforCEO.com and SEO Brand Targeting: The Search Optimized Marketing Plan: Online Media, Tradeshows, and Branding The salespeople are working hard to bring in clients.  The engineering department is fine-tuning the product as a premium deliverable to the end users.  Accounting ensures that there’s fuel for the engine and to build corporate growth.  Where does marketing

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SEO Employment: Promote Yourself Daily!

seoforceo.com and SEO Promotion and SEO Survival Tactics SEO professionals know how important our job is: taking websites and restructuring their existing format to rank higher in the SERP’s (Search Engine Results Pages for the neophytes).  Search Engine Optimization, when done correctly, equals more eyes to the prize and a greater number of conversions, i.e.

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