SEOforCEO.com and SEO Brand Targeting: The Search Optimized Marketing Plan: Online Media, Tradeshows, and Branding

The salespeople are working hard to bring in clients.  The engineering department is fine-tuning the product as a premium deliverable to the end users.  Accounting ensures that there’s fuel for the engine and to build corporate growth.  Where does marketing fit when it seems the machine is running effectively?

The answer is: Everywhere.  I think Doug Karr says it best:

“I always viewed the great marketers versus the average marketer similar to the weekend fisherman versus the pro.

The weekend fisherman will go out and spend a lot of money on lures, the rod, the reel, even the boat. He enjoys what he does and drops a hook here and there to see what he can find.

That’s where the pro fisherman starts. He finishes, though, by remembering the date, the time, the weather, the water temperature, the size of the fish, the exact spot where he dropped his line each time, etc., etc., etc. Each trip he makes he collects information to refine his target, eventually assuring his success over and over and over again.”

Marketing in the Social Media age requires execution of goals based on research and analysis.  The sales people are bringing in leads, but are their efforts focused on markets that generate the greatest ROI for the least amount of effort?  How much time does a salesperson spend on each client prior to generating cash flow?  When a client goes to your website, does it tell the right story?  Do you have the correct value added tags and calls to action in the right place to create an effective conversion which in turn adds to the salespersons effectiveness and the overall corporate brand?  Are you spending money on a PPC program and not measuring the results accurately to determine if you’re spending in the right place, at the right time?  What trade shows should be you targeting, and where should you place your top executives to get the message to the most important clients?  Do you Twitter, and if so, where and how much?  Is the corporate blog doing its job by staying within the branded strategy enough to convey the message while at the same time being used to optimize placement on the relevant search engines? Is your website optimized at all and targeted for the customers who will create a conversion and put money in your pocket?

All these things are questions that a good marketer will ask of the corporate division heads.  All of these marketing ‘cogs’ contribute to social media optimization of the corporate website to being in the traffic which is most relevant to your product line.  A good online marketing execution depends on input from all aspects in order to achieve optimal growth in whatever vertical you happen to be chasing.

Want more information? Please contact James Hawkins directly.