SEM recommendations for multilingual website integration:

1. Duplicate home, landing, and gateway URL’s in the targeted language dependent upon existing market penetration.  Yahoo and Google require pages to be in that specific language or they will not be included when considered for indexing.
2. Limited usage of longtail keyword groups.  Research shows single objective keywords are most popular among targeted language websites and therefore a core of strong kw should be employed.
3. Metadata tags, keywords and content must be vertically specific to each target language purposely in respect to culture and keyword demographic differentiation.  Successful keywords in English do not necessarily translate to another language and vice-versa.
4. Consider #4 attributes applied to different acculturations, i.e. countries of origin, geographical differences, etc.
5. Local search / geo-targeted campaigns.  Alternative language speakers tend to stay within their own community and emphasis on local search models (employing Google Maps for example) has proven to be very productive within that set.
6. Create appropriate links on all English/Alternative Language sites for language choice option and to build cross-link traffic and increase relevancy.
7. PPC campaigns on Spanish sites is at the present time very cost effective compared to similar keyword campaigns on English SE.

Most Popular Hispanic Search Regions

1. Florida
2. Texas
3. New Jersey
4. California
5. Arizona
6. Washington DC
7. New York
8. Nevada
9. Connecticut
10. Utah

Top Hispanic Search Engines

Google/es: 72%
Telemundo Yahoo: 17%
Latino MSN: 2%

51% US Hispanic adults view web in Spanish only.